Target Expands Its Adorable (and Affordable) Baby Essentials Line
High-quality baby products at an affordable price? That’s music to every parents’ ears.
Target just announced it will be expanding its beloved Cloud Island baby collection to include essentials like diapers, wipes, toiletries and feeding products. What makes the line really special is Target worked with a handful of parent customers to create a curated assortment specifically for its shoppers.
The brand already has a strong following from parents, who are partial to its stylish yet inexpensive nursery décor, bedding, bath and clothing, all created by Target’s own design team. The expansion will feature 30 low-cost baby essentials, ranging from $1 to $22. The best news—most items will be less than $10.
The collection boasts being about 30 to 40 percent cheaper than others on the market, but is just as effective, says Target chemist Robin Beck, who helped create the line. Beck says the wipes are made with 99 percent water and plant-based ingredients, the feeding products are phthalate-free and made without BPA and PVC and the diapers offer 12-hour leak protection.
The Cloud Island essentials collection launches in Target stores and on Target.com on Jan. 20. Until then, click here to get the lowdown on the latest additions to the line.
Navigate forward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.
