Target’s New Collection Celebrating Black History Month Is Magnificent

Updated February 2021

Target has a new collection of clothing in honor of Black History Month, and it’s beyond incredible.

For the sixth year in a row, the retailer is celebrating Black voices, heritage, ingenuity and creativity—and this year’s collection is their biggest ever. It includes hundreds of items, such as apparel, accessories, and more from Black designers and businesses. Along with items designed by Target’s in-house team, the collection also features three designs from up-and-coming Black designers from Historically Black Colleges and Universities (HBCU), all winners of Target’s HBCU Design Challenge.

The collection is part of Target’s Black Beyond Measure campaign, a platform that’s focused on celebrating Black life every day of the year and is committed to supporting and uplifting the Black community.

“I love the Brave, Beautiful Black Girl tee. I’m a big proponent of empowering young girls of color. The design is simple but powerful: ‘Hey, young black girl, you’re a queen and you’re magic. You have limitless potential,’” Flora Ekpe-Idang, senior brand marketing manager, stated in a press release. “I’m also inspired by the amazing caliber of Black talent behind the assortment and the Black Beyond Measure campaign. From start to finish, this team infused ingenuity, thoughtfulness and boldness into this project, and I hope guests see that shine through.”

“I’m loving the ‘You good?’ sweatshirt. ‘You good?’ means several different things in our community, and my mom has been saying that since I was a kid. It was something that I immediately understood and guests gravitated toward it as well. I was very excited to see that in this year’s collection,” Blu, store visual merchandiser in Cary, North Carolina, also said in the release, adding “We have to work toward a year-long celebration of Blackness. This year, we have a bigger assortment in stores with more space to really amplify the voices and merchandise. It’s been inspiring to see how it’s impacted our store and guests, and it shows you we need this voice and this space all the time.”

The collection will be available online and at over 1,400 stores across the country. Check out the full collection at Target.com.