Target Launches Baby Clothing Subscription Box

At long last, Target is joining the ranks of baby subscription boxes. Yep, the store’s Cat & Jack baby and toddler clothing line can now come straight to your door with fresh outfits every season.

Here’s how it works: Start by selecting baby’s gender and clothing size on the Target website. Once you’ve registered, you’ll receive six to seven pieces of clothing that haven’t been released yet, plus a surprise gift, every season. And each season, Target will automatically send the next size—but you can adjust the sizes any time if baby has a major growth spurt.

Keep what you love and return what you don’t; it sounds pretty sweet to us! At $40, it comes in a full $30 cheaper than the Baby Gap Outfit Box, which also contains six pieces of clothing.