Serena Williams Aces Her First Kids’ Collection With Janie and Jack
Serena Williams is known for far more than her powerful serve—she’s also a fashion icon and a devoted mom to Olympia, 7, and Adira, 18 months. From gracing the pages of Vogue to starring in Beyoncé’s music videos and making a statement at the Super Bowl, Williams has been serving looks for over a decade. Now, the retired tennis legend turned venture capitalist is bringing her signature style and knowledge as a mom of two to beloved children’s brand Janie and Jack, launching a bright and breezy collection just in time for spring and summer.
The limited-edition Serena Williams x Janie and Jack collection marks Williams’ first foray into designing children’s clothing, offering stylish pieces for kids up to 12 years old. The collection showcases vibrant hues, ombré colorways, and vacation-ready prints perfect for the beach, the court, and beyond. It also includes two coordinating mommy-and-me looks, blending chic design with the comfort and durability parents expect from Janie and Jack. Crafted from high-quality, 100% breathable cotton, each piece is made to keep up with the adventures of active little ones.
“As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls,” said Williams. “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.”
Available exclusively at Janie and Jack stores and online, pieces from the collection start at just $18.50. Shop some fan-favorite picks from this iconic collaboration before they sell out!
Mommy-and-Me Matching
Featuring a soft blush pink hue and a flattering silhouette, this piece makes twinning with your little one effortlessly chic. Crafted from 100% Cotton Batiste, this wrinkle-free, breathable dress is perfect for sunny family outings and warm-weather adventures. Available in size 6M and up.
Perfect Lines
Bold stripes meet effortless movement in this sporty-chic dress. Flutter sleeves add a touch of charm, while the lightweight, breathable fabric keeps it cool and comfy. Available in sizes 12M to 12 years.
Laid-Back Pool Cool
We can’t let the girls have all the fun! This breezy cabana shirt, crafted from 100% Cotton Poplin, features a timeless toile print. Pair it with the matching Toile Tour Swim Trunks for effortless beach or poolside style. Available in sizes 12M to 12 years.
Sunset Fun
Soft ombré hues and an easy fit make this romper a warm-weather must-have. Puff sleeves, ruffle detailing and an open back add a playful, stylish touch for all-day fun. Available in sizes 12M to 12 years.
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