What Parents Need to Know About the Latest Measles Outbreak

The number of measles cases linked to an outbreak in West Texas has climbed to 90, according to the Texas Department of State Health Services, marking one of the largest outbreaks in the state in recent years.

Measles is a highly contagious viral infection that spreads through coughing, sneezing and even lingering airborne particles. It often starts with cold-like symptoms—fever, cough, runny nose and red, watery eyes—before a telltale red rash appears. While it may seem mild at first, measles can lead to serious complications, especially in young children, including pneumonia, brain swelling and in rare cases, death.

The majority of current cases are in Gaines County, which reports 57 cases. Surrounding areas have also been impacted, with 20 cases in Terry County, four in Yoakum County, and six in Dawson County. Most cases involve children ages 0 to 17, including 26 cases in children under 5 and 51 cases in those aged 5 to 17. Thirteen people have been hospitalized.

Low Vaccination Rates Fueling the Outbreak

Health officials warn that the number of cases may continue to rise, especially given low vaccination rates in the area. Nearly 1 in 5 incoming kindergartners in Gaines County weren’t vaccinated against measles for the 2023-24 school year. Other affected counties—Lynn, Lubbock, and Yoakum—also fall short of the 95% vaccination rate recommended by the US Department of Health and Human Services to prevent outbreaks. Nationally, the US has failed to meet this benchmark for four consecutive years.

In response, local health departments are hosting free vaccination clinics. The South Plains Public Health District, which covers Gaines County, has administered at least 95 MMR vaccines and expanded clinic hours to seven days a week.

Why Measles Is Making a Comeback

Measles was nearly eradicated in the US by the 1980s thanks to widespread vaccination. Before the measles vaccine was introduced in 1963, an estimated 3 to 4 million Americans contracted the virus annually. Vaccination efforts led to a 99% drop in cases, but recent years have seen a resurgence. In 2023 alone, the US reported 285 cases—the highest since 2019.

While the CDC says the risk of widespread outbreaks remains low due to overall population immunity, pockets of low vaccination coverage leave some communities vulnerable. To prevent future outbreaks, the CDC urges parents to ensure their children are fully vaccinated.

How to Protect Your Family

The MMR (measles, mumps, rubella) vaccine remains the most effective defense. The CDC recommends children receive the first dose between 12 and 15 months of age and a second between 4 and 6 years old. Two doses are about 97% effective at preventing measles.

If you live near an affected area or your child isn’t up to date on their vaccines, contact your pediatrician or local health department. As the outbreak grows, health officials emphasize that vaccination and community awareness are key to stopping the spread of this preventable disease.

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.