Walmart Is Adding Mamava Breastfeeding Pods in Over 100 Retail Stores

While Breastfeeding Awareness Month may be over, Walmart is committing to breastfeeding moms year-round. The retailer has announced a partnership with Mamava that will allow the installation of lactation suites into over 100 Walmart stores this year.

Walmart is the first retailer to install Mamava pods in a store setting. The endeavor aims to further support breastfeeding associates and customers—and was brought on by Walmart associate and new mom, Tennille Webb, who discovered a Mamava pod while traveling.

“When I discovered and used the Mamava pod that first time, it was a game-changer for me, and I knew it would be a great option that gives my fellow Walmart associates and our customers another choice in their breastfeeding journey,” Webb said in a press release. “I’m honored to see that my idea has come to reality in our stores. It’s teaching my son how one person can make a big difference.”

Image: Walmart / Mamava

The Mamava lactation pods will be free to use and accessible through the Mamava app. Through the app, moms can also customize lighting and airflow within the pod, listen to soothing sounds and leave digital notes of encouragement for other moms.

“We started Mamava to ensure that every breastfeeding mother could choose whether or not to breastfeed, so we set out to remove all barriers to making that choice,” Sascha Mayer, Mamava’s CEO and co-founder also said in the release. “Walmart’s commitment to supporting breastfeeding associates and community members with Mamava pods is a huge leap forward for inclusivity and normalizing breastfeeding culture.”

Along with unveiling their plans to add pods to Walmart stores without mother’s rooms, the retailer has also launched a new breast pump program, which allows expectant moms to receive a breast pump covered by their insurance without needing to leave home.

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