Enormous Inflatable Boob Makes Statement About Breastfeeding in Public

A big boob made an appearance in public this week. And it’s telling all those breastfeeding shamers to suck it.

A giant inflatable breast was installed on top of a building in the Shoreditch district of London this Mother’s Day (March 26 in the UK), in order to send a message about breastfeeding in public. At the bosom of this project was Mother London, an England-based advertising agency.

“It’s hard to believe that in 2017 UK mothers still feel watched and judged when feeding in public, by bottle or breast,” they wrote on their blog.

They titled this project #FreetheFeed, describing it as “a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.”

Just look at how detailed that nipple is!

That breast must have taken a lot of pumping to inflate so large.

Sadly, the boob has been removed, but we’re still milking these pictures and this opportunity to #normalizebreastfeeding.

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