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H&M Just Dropped a Compostable and Chemical-Free Baby Collection

From the rack to the compost bin, this adjustable newborn line is as sustainable as it is adorable.
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By Wyndi Kappes, Associate Editor
Published June 16, 2022
three babies wearing the new H&M cradle to cradle clothing line
Image: Courtesy H&M

H&M has gone green with its new baby collection. The line is its first to be Cradle to Cradle Gold Certified. Made sustainably with organic materials and no harmful chemicals, each cute and comfy clothing item is adjustable to fit your growing baby and is even compostable.

The Cradle to Cradle Certified Product Standard is a science-based framework for designing and manufacturing safer and more sustainable products. To achieve Cradle to Cradle certification, each item in the collection was assessed across five categories of sustainability performance, including material health, product circularity, clean air and climate protection, water and soil stewardship and social fairness.

Each piece is thoughtfully crafted from the start. The manufacturing process uses 100 percent recycled water and renewable energy to create each article of clothing. Plus, all materials used are free from chemicals harmful to humans and the environment and are designed without plastic or metal trims.

From jersey hats to wrapover tops, the clothing and accessories featured in the 12-piece collection are made from 100 percent organic cotton and feature “room to grow” features like adjustable waistbands and cuffs.

Image: Courtesy H&M

After garments have been well-loved, grown out of, and passed along, families can simply add the item to their home compost bin. Each piece is 100 percent biodegradable, including the printing pigments, so zero waste is added to landfills.

“Achieving Cradle to Cradle Certification at the Gold level for this newborn collection helps assure new parents that the items aren’t just comfortable and timeless; they are also as sustainable as they are adorable. We are proud to have achieved one of the highest levels of certification, and to share our sustainability progress with our customers,” said Sofia Löfstedt, head of kidswear design at H&M, in a press release.

You can now shop H&M’s new baby collection here. For more eco-friendly options, check out The Bump’s 25 Eco-Friendly Baby and Pregnancy Brands to Support.

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