Hilary Duff Is Appointed First-Ever Chief Mom Officer for Carter’s

An award-winning actress, singer and Women’s Health cover model, Hilary Duff can now add another position to her resume—chief mom officer at Carter’s.

On Wednesday, May 18, the mom of three took to Instagram to excitedly share the news and what she would be doing in her new position at the children’s apparel company, saying, “You’re looking at Carter’s first-ever Chief Mom Officer! Carter’s named ME their new ‘CMO’ to share all my mom-wisdom, hacks, tips, tricks and so much more.”

As a part of her new job, Duff has also designed two limited-edition baby collections, the first of which is to be released this fall. In a video post on Carter’s website, Duff described her new children’s line: “I can’t show you the collection quite yet, but I can tell you that it’s adorable, and I am proud of it. The colors and patterns that we have chosen are just perfect for the upcoming season.”

The busy mom also teased a surprise for mothers. “I am a mom of three, and I love to dress my kids in cute outfits and fill my camera roll with slightly blurry photos of them. But I also think it’s really important to jump in the frame and include yourself, and we forget to do that. So to help encourage that, we’ve added a little something for Mom,” Duff said.

Before signing off, Duff offered a bit of encouragement to parents everywhere, saying, “This parenting business isn’t always easy, but we need to remember, we’re all crushing it.”