BookmarkBookmarkTickBookmarkAddCheckBoxFilledCheckBoxCircleBumpCheckedFilledMedical

A Full-Page New York Times Ad Begs Meghan Markle to Skip This Post-Birth Royal Tradition

"You’ll smile, you’ll wave, you’ll be radiant, but between your legs will be a whole different story,”
save article
profile picture of Stephanie Grassullo
By Stephanie Grassullo, Contributing Writer
Published March 27, 2019
meghan markle is urged not to do traditional post birth photo
Image: Shutterstock

Chelsea Rosen Hirschhorn, the CEO of Fridababy, has an important letter to deliver to Meghan Markle, and she took out a full-page ad in The New York Times to make sure her message is heard. Her main point of contention? The famous post-baby photo op outside of the hospital.

Since Princess Diana’s time, it’s become an unofficial tradition for women in the royal family to stand on the steps of the hospital where they have just given birth—typically the Lindo Wing at St. Mary’s Hospital in London—and present their new baby for the first time. Kate Middleton has kept the tradition alive with all three of her children, even gracing the public with her perfectly put together appearance mere hours after giving birth to Prince Louis and Princess Charlotte. And while the notion is a beloved and highly-anticipated moment, it couldn’t be any further from what post-birth recovery is really like.

Which is why in an ad titled, “An Open Letter to the Royal Mom-To-Be,” Rosen Hirschhorn is calling on the Duchess of Sussex to squash this false illusion.

“You will soon give birth to one of the most anticipated babies in the world and like your princess predecessors, you’ll be expected to parade outside of the hospital in front of throngs of photographers to show off your new bundle of joy shortly after giving birth. You’ll smile, you’ll wave, you’ll be radiant, but between your legs will be a whole different story,” she warns.

“Sure, your blowout will be perfect for your hospital step photo-op, but people will be opining on all the wrong things instead of having an honest conversation about what women go through during birth and immediately thereafter,” the letter continues. “In my line of work, we tackle the side of childbirth that won’t get as much airtime. Women are breaking down barriers left and right, so why is it still considered taboo to talk about the raw aftermath of what your body just went through?”

As a mom of three herself, Rosen Hirschhorn knows a thing or two about recovery after baby. While everyone’s experience is different, one thing that’s for sure is it’s no cakewalk. “Spoiler alert: bringing a new life into the world usually starts with your vagina, and the aftermath is a mess,” she writes. “The bleeding and swelling will linger, peeing will burn, and sitting like your old self will feel like a herculean feat. And if it’s a c-section, there’s a whole host of other issues to tend to.”

“Use this stage to do your part for all women who are about to embark on their first ‘fourth trimester,’" the ad pleads. “And if you really can’t skip it, then at the very least flash us a glimpse of the mesh underwear underneath to keep it real.”

Stretch marks, scars and other changes are part of what makes up a mother’s beauty. They tell a powerful love story and are nothing new moms should be ashamed of or hide. Little by little, we are slowly changing the narrative through campaigns and social movements that honor the reality of having a child, but we still have a long way to go.

“We’ll be rooting for you on your path to recovery and hope you take all the time you need—because raising a human requires feeling like a human. Trust us, your vagina (and baby) will thank you.”

Please note: The Bump and the materials and information it contains are not intended to, and do not constitute, medical or other health advice or diagnosis and should not be used as such. You should always consult with a qualified physician or health professional about your specific circumstances.

save article
Article removed.
Name added. View Your List
ADVERTISEMENT

Next on Your Reading List

hands holding a menstrual pad on pink background
How to Make Padsicles for Postpartum Recovery
Medically Reviewed by Kendra Segura, MD
woman's legs resting in bed
What to Do About Postpartum Swelling
Medically Reviewed by Kendra Segura, MD
home bathroom toilet and toilet paper
How to Survive Your First Poop After Birth
Medically Reviewed by Kendra Segura, MD
ADVERTISEMENT
woman kissing newborn baby's head in hospital
Pediatric Nurse Reminds Newborn Visitors to Follow This One Rule
By Wyndi Kappes
woman meeting friend's newborn baby at home
Viral TikTok Shows How Friends Can Support New Parents
By Wyndi Kappes
postpartum mother wearing postpartum underwear while holding newborn baby at home
7 Best Postpartum Underwear, Tested by New Moms
Medically Reviewed by Kendra Segura, MD
nurse examining baby at home
New Program Offers Free Home Visits for Parents With Newborns
By Wyndi Kappes
ADVERTISEMENT
pregnant woman talking and laughing with her friends in kitchen at home
How We Develop and Review Our Articles at the Bump
By The Bump Editors
pregnant woman sleeping in chair next to baby crib at home
White House Highlights Game-Changing Maternal Health Initiatives
By Wyndi Kappes
Advertisement
mom holding baby while toddler balances on her head
7 Important Mental Wellness Lessons I Learned as a New Mom
By Jessica Booth
ADVERTISEMENT
close up of pregnant belly
New Study: US Maternal Mortality Remains Highest Among Wealthy Nations
By Wyndi Kappes
best postpartum pads and underwear
7 Best Postpartum Pads, Tested by a Mom of a Newborn
By Jennifer Wirth
pregnant woman sitting on couch at home
Over $100 Million in Funding for Maternal Health Signed Into Law
By Wyndi Kappes
ADVERTISEMENT
Advertisement
mom holding baby with skin-to-skin contact
7 Ways to Prepare for the Reality of the Fourth Trimester
By Chaunie Brusie, BSN, RN
kate middleton announces cancer diagnosis march 2024
How Kate Middleton Discussed Her Cancer Diagnosis With Her Kids
By Wyndi Kappes
jessica pettway dead at 36 from cervical cancer
Momfluencer Jessica Pettway Dies of Cervical Cancer After Misdiagnosis
By Wyndi Kappes
woman with cramping in bed
Postpartum Cramping: What's Normal (and What's Not)
Medically Reviewed by Kendra Segura, MD
ADVERTISEMENT
Bradley Cooper and Lea De Seine Shayk Cooper attend Netflix's "Maestro" Los Angeles Photo Call at Academy Museum of Motion Pictures on December 12, 2023 in Los Angeles, California
Bradley Cooper Admits He Intially Struggled to Bond With His Daughter
By Wyndi Kappes
New mom holds her newborn on her chest.
The Fourth Trimester: How Baby Adjusts to Life Outside the Womb
Medically Reviewed by Dina DiMaggio Walters, MD
sick woman blowing her nose at home
Peak Season for Respiratory Viruses Has Passed, CDC Data Shows
By Wyndi Kappes
ADVERTISEMENT
Article removed.