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Bodily Launches Pregnancy Kits Packed With Advice and Essentials

The beloved brand has applied its proclivity for honest conversation to the pregnancy preparation space to provide parents with real, research-backed products and advice they’ll actually use.
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By Wyndi Kappes, Associate Editor
Updated September 20, 2023
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Image: Courtesy Bodily

There’s preparing for school, a wedding, a new job, or even your in-laws coming in town. Then there’s preparing for pregnancy. Nothing is quite as intimidating, emotional and unknown as the path to pregnancy. From physical, emotional and lifestyle changes, parents-to-be can use all the help they can get on their path to baby and now there’s another player jumping in to provide the real advice and products you need every step of the way.

Bodily—beloved for its award-winning nursing bras, postpartum products and honest and open community of moms—has launched a new line of pregnancy kits to help moms from the moment that pregnancy test turns blue. Crafted by real moms and medical professionals, Bodily’s new pregnancy collection includes curated kits filled with science-backed essentials and soft, chic undergarments that offer maximum comfort. Bodily cuts through the noise with must-know info and truly essential products for every trimester.

Bodily’s new pregnancy rollout includes two kits, one for the first and second trimesters and one for the third trimester and labor, each packed with items you’d expect to find in a gift basket from a beloved friend who’s been-there-done-that-felt-that.

In the first and second trimester kit, you’ll find tidbits like discreet ear seeds and pressure-point wristbands that may ease nausea, a sleek water bottle for hydration and the book Expecting Better by Emily Oster to answer all those pesky pregnancy questions. The third trimester and labor kit includes goodies like the The Labor & Postpartum Prep Deck (a 44-page must-have for preparing for birth, early postpartum and breastfeeding), nourish balm, eye mask and more.

Alongside the brand’s new pregnancy kits, Bodily is also offering new colors of their top-selling maternity bras, The So Easy Bra in Ember and The Effortless Bra in Black and a New Under the Belly Maternity Panty.

You can now shop Bodily’s new pregnancy kits and products at Bodily.com

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