8 Best Baby Clothes Brands, According to Moms and Dads

You’ll be hard-pressed to find a baby clothing brand that ticks all the boxes quite like Carter’s. With its unbeatable combination of quality, comfort, ease of dressing and style, this accessible brand is available at several major retailers and praised by parents from all over. Moms love Carter’s for their soft materials, organic options, ease of dressing and true-to-size adorable baby essentials… all at great prices!

Carter’s baby clothing dominated our survey; almost half of survey respondents in The Bump community not only named Carter’s as their favorite baby clothing brand, but many wrote that they wouldn’t change a thing about it. Mom of three Kiah highlights how Carter’s meets all her needs, saying, “I love this brand because I can find all sizes from newborn to toddlerhood. I also like the quality, design choices and colors… I can find everything I need from accessories, shoes and clothes all in one place.” Carter’s is beloved by moms who prioritize comfort, value for the money, well-fitting designs, and quality fabrics. Natalie G., senior editor of lifecycle at The Bump and mom one, agrees, telling us, “Their clothes are great quality and keep the baby and toddler lifestyle in mind—everything pulls on easily, is moveable and breathable, and easy to wash.”

Size range: P (up to 5 pounds) to toddler (2-5 years) | Materials: Cotton | Price range: $2.99 to $58

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Parents love and appreciate durable baby clothing, and a brand worth the investment is Hanna Andersson. Known for its high-quality organic cotton that stands the test of time, this clothing line even offers seasonal matching pajamas for the entire family. As a mom of two, I kept only the best-condition clothing from my older son for his little brother. Among those items? Hanna hand-me-downs we received from another family. The clothing has washed so well that, even as it’s passed down to the third child, it still looks like new.

“We never once threw away or recycled a piece of Hanna Andersson clothing,” said Daniel C., dad of one and associate director of e-commerce content for The Bump. “Everything got passed on to friends of the family once my daughter had outgrown it.” A unique combing process, which removes impurities and short fibers prone to breaking, makes their organic cotton material stronger and softer than most. So while pricey, these clothes stand the test of time and definitely pass the sibling hand-me-down test, with parents saying they used Hanna Andersson staples for multiple kids (and cousins!) In fact, Hanna Andersson is so sure their clothes hold up across children, they even offer a pre-loved program on their site, allowing customers to shop for and sell gently used items.

Size range: Baby (0-3 years) to kids (2-14 years) | Materials: Cotton | **Price range: $18 to $120

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Looking for high-quality, gender-neutral basics to build baby’s wardrobe? Primary has you covered. A baby clothing brand available in a rainbow of bold hues, this certified organic cotton line of simple styles will brighten any little one’s wardrobe. Primary’s focus on timeless, unisex designs makes it easy to create a well-rounded and inclusive wardrobe while ensuring comfort and durability. Whether you're building a capsule wardrobe or just need everyday essentials, Primary’s gender-neutral styles are both playful and practical. Survey respondent Joy, a mom of one, agrees; “Primary offers all the basics in organic fabrics with tons of color options and at affordable prices. I love that the clothes are gender-neutral.”

Primary is also beloved by our staff. Ashlee N., mom of two and content director for The Bump, raves about its “buttery soft fabrics” and quality. “Primary is one of my go-to brands for high-quality, solid-colored essentials at affordable prices. They have a kaleidoscope of color options and basic patterns (think stripes and polka dots) that are great for boys and girls alike.” With Primary, parents can create a practical wardrobe suited to their baby, regardless of gender.

Size range: 0-24 months to 2-14 years | Price range: $9.50 to $79.50 | Materials: GOTS-certified organic cotton

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When it comes to finding the best baby outerwear, L.L.Bean’s practicality at affordable price points makes the brand a go-to for parents. Winter gear for little ones can often be tricky to shop for—-not only is there an obvious need for warmth, but ease of movement, comfort and durability are all critical factors. L.L.Bean delivers on all fronts. Natalie shares her experience with the brand’s baby outerwear: "When my son was 6 to 9 months, he wore L.L.Bean’s fuzzy winter suit all winter and it was perfect to keep him comfy and shield him from the cold.”

We love L.L.Bean’s high-quality materials, easy zippers, and range of great options for everything from slightly chilly temps to harsh winters. They offer everything from down buntings (great for car and stroller travel) to lightweight jackets and fleece hoodies with cute ear details. One of our favorite features? All of the brand’s outerwear is easy to wash. Known for their commitment to quality and durability, L.L.Bean is a perfect option to outfit your little one to withstand cold weather comfortably.

Size range: Baby (0-24 months) to little kids (2-7 years) | Materials: Varied | Price range: $24.95 to $119

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Old Navy is well-known for its trendy, affordable clothing for adults. Want the look for less? Old Navy consistently delivers with stylish, budget-friendly options. But what surprises new parents the most about the brand is that it offers really cute, high-quality options for babies. Moms across forums and our survey have consistently shared how impressed they are with Old Navy’s baby collection, praising the brand for providing on-trend, adorable styles for little ones—without the hefty price tag.

Lauren B., mom of three and associate director of lifecycle content, concurs, saying, “Old Navy has the cutest options, and they're so insanely affordable, I never felt guilty simply disposing of a piece after an unreasonably messy blowout. In fact, sometimes I'd buy two of something if it was a particular favorite (usually an extra in one size up).” Rebecca T., a mom one, also chimes in, saying, “Old Navy surprisingly has amazing clothes! Very cute baby and toddler clothes!” As a mom of two, I love the impressive variety and adorable stylish clothes I can dress my boys in from Old Navy’s baby and toddler collections. It’s not just the budget-friendly price that stands out—it’s the ability to provide stylish, functional pieces. Old Navy makes it easy to grab cute, on-trend pieces without the financial stress, making Old Navy the go-to brand for affordability and cuteness overload!

Size range: Baby (0-24 months) to toddler (1-6 years) | Materials: Cotton, polyester, and more | Price range: $6 to $79.99

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Late-night diaper changes: I can close my eyes and slip right back into the early days with my boys, groggily changing them during those middle-of-the-night feedings. With my older son, I quickly learned to avoid sleepers with snaps and instead stick to zippers. Then, I learned about two-way zippers. It wasn’t until my second child that I learned about Magnetic Me, a brand that uses magnetic closures to dress and undress your baby with ultimate ease. A good friend told me they were a must-have for her son, and she purchased two sleepers for me. They quickly became a go-to, and I washed them constantly and wished I’d had them with my older son. The brand boasts that they are “the absolute easiest way to dress a baby,” and several of our survey respondents agree. While initially, the idea of using magnets on my baby’s clothing worried me in terms of safety, the brand uses closures where the magnets are not only sealed in a pouch but stitched multiple times into the fabric.

While ease of changing is the brand’s ultimate commitment, they also offer supple cotton and modal fabrics that are oh-so-comfy for your little one. Olivia,* a mom of one, shares, “These sleepers are so easy to get on and off. The material is super soft, and there are tons of styles to choose from. Makes late-night changes way easier.” Parents love the durability and quality, which I can attest to—I washed my son’s Magnetic Me sleepers over and over again, and they still looked great. While the sleepers can be pretty pricey at around $40 each, they are an investment to make life easier during those first few weeks with your newborn.

Size range: Preemie (up to 5 lbs.) to toddler (2T-4T) | Materials: Cotton, modal, various | Price range: $22 to $84

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Matching your kiddos can be a challenge, especially for boy and girl siblings; you want stylish looks that are coordinated but not overly identical. Achieving a balance between matching and maintaining individuality can be tricky. When it comes to dressing siblings in coordinated, stylish outfits, The Beaufort Bonnet Company is a great choice. Known for its preppy designs, the brand is the go-to for parents who want their children to look effortlessly coordinated, even across genders. Molly B., a mom of two, loves the Beaufort Bonnet for “quality timeless pieces,” and especially appreciates the styling for siblings. “They also are so good about doing brother/sister matching pieces—which is so hard to find!”

Sweet styling and polished looks in high-quality fabrics (think Pima cotton!) are what makes The Beaufort Bonnet Company unique. The brand’s attention to detail ensures that each piece is practical and elegant—perfect for everything from casual outings to family portraits. Beaufort Bonnet also offers unique keepsake items like monogrammable bow swaddles and personalized accessories, allowing families to create special, one-of-a-kind pieces that can be cherished for years. These thoughtful, versatile designs are perfect for sibling coordination and creating memorable moments, making the brand an ideal choice for parents looking for stylish, functional, and heirloom-quality clothing.

Size range: Baby (0-6 months to 18-24 months) to toddler (2T to 4T) | Materials: Cotton | Price range: $5 to $132

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When it comes to dressing baby for special occasions, parents often face the dilemma of balancing style, quality, and price. It can be tricky to find that perfect outfit that’s both cute enough for photos and durable enough to withstand the usual baby messes. That’s where Janie and Jack stand out—they offer the ideal solution for parents seeking something extra special for those milestone moments. While their pieces can be pricey, many parents agree that the quality and elegant design make it worth the splurge for those unforgettable moments.

I purchased an adorable little suede newsboy cap for my older son to wear at his baptism party, and it was such a hit. It was a little on the pricey side (although I’ll manage to snag it on sale), but the quality was outstanding, and now it’s an heirloom I’ll cherish and hold onto forever. Crystal, mom of one, agrees; “The outfits are always special and very cute for special events,” she says. “They have very cute seasonal outfits and always have new styles.”

Keep in mind that premium materials, adorable styling, seasonal fits and classic kids' looks that never go out of style do come at a higher price point. “Janie and Jack clothes can get pricey, but the quality definitely justifies the price tag,” says Ashlee.

Size range: Baby (0-24 months) to tween (8-18 years) | Materials: Cotton, linen, rayon and more | Price range: $9.50 to $176

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