9 Maternity Style Trends Worth Watching in 2025
Think maternity style is all stretchy pants and empire-waist tops? Think again. There’s a revolution happening in the world of maternity fashion, and the result is figure-skimming fabrics and bump-baring cuts that are sophisticated, sleek and downright sexy. Whether you credit celebrities for making pregnancy a style statement or forward-thinking designers who don’t make you trade your sense of adventure for that adorable baby bump, maternity fashion is not boring right now.
Ready to embrace your growing body and reclaim your personal aesthetic? The rules are, there are no rules. Read on for a closer look at the ongoing shift in maternity style and hear from expert stylists on the hottest trends in maternity fashion for 2025.
The transformation in maternity fashion didn’t happen overnight. It started years ago by forward-thinking moms-to-be who decided to embrace their changing bodies on their own terms. First, in 1991, a pregnant Demi Moore bared it all on the cover of Vanity Fair. Fast forward to 2013, and Kim Kardashian showed off her bump at the Met Gala in a form-fitting floral Givenchy gown that stunned the crowds. In 2019, Ashley Graham stole the spotlight with an endless parade of maternity body-con outfits.
And then came Rihanna. She and partner A$AP Rocky announced their first pregnancy in February of 2022, in a series of photos showing the multi-hyphenate decked out in ripped jeans, bare-bump belly jewelry and a bright pink vintage Chanel puffer. From her first pregnancy look through the exciting reveal of baby number two at the 2023 Super Bowl, Rihanna’s bump and linea nigra were proudly on display, whether in a sheer, lingerie-inspired dress, low-slung pants, a bold red bodysuit or a silver mesh miniskirt and matching crop top. She broke every maternity style rule in the book—and enjoyed doing it.
Rihanna’s revival of maternity fashion has rippled out to other stars like Sienna Miller, Sofia Richie Grainge and Suki Waterhouse who pushed the envelope further in 2024. “Despite her changing shape, Suki Waterhouse has beautifully embodied her edgy, bohemian vibes without compromising her personal sense of style,” notes Jenny Greenstein, founder of Your Soul Style, a personal style coaching service. “What I admire about Suki and other pregnant women is their choice to embrace and flaunt their baby bump through clothing, often revealing a bit of skin. This choice not only celebrates their pregnancy, but also empowers women to confidently show their evolving bodies.” And she wasn’t the only celebrity to do this—Hailey Bieber is another celebrity known for her fashion style. Before welcoming her baby in August 2024, the model and entrepreneur showcased tons of maternity looks that tastefully showed off some skin, bared her bump and remained true to her sense of self.
Throughout the years, celebrities have helped influence and shape maternity style trends; Celebrities didn’t single-handedly upend the industry. But their influence came at the right time and was further fueled by shifts in our cultural landscape. Changes in reproductive rights, growing momentum around body positivity, heightened interest in health and wellness, and increased awareness around consumption and waste are all impacting how moms-to-be dress.
Pregnancy’s physical changes—the burgeoning belly, the ballooning bustline, the widening hips—are no longer seen as something to hide. In fact, pregnant people are reclaiming them as signs of beauty and strength. “The pregnant body is a source of pride for a woman. I see this as a kind of modern femininity,” explains Yoo-Kyoung Seock, MS, PhD, a professor of textiles, merchandising and interiors at the University of Georgia.
Today’s trends also reflect pregnant people’s desire to be real about their journeys. “The complications and hard work the body does during pregnancy is now also more openly talked about,” says Melissa Tombro, MA, PhD, a professor of English and communication studies at the Fashion Institute of Technology. “Pregnant people are looking for ways to talk about miscarriage, bodily changes and mental health to receive the support they need. Fashion is a way to express that the dialogue is opening up and becoming more inclusive of all stages of this life-changing event.”
Amid a changing cultural landscape, it’s no wonder that maternity trends are shifting too. Here are the trends reshaping maternity style right now. Feel free to experiment—and, above all else, be true to yourself!
Coquette
This year has seen a boom in fashion that returns to femininity and gives off a “Barbie-eqsue” flair—and the PinkBlush Maternity stylist team expects the trend to stay strong in the next year. Maternity style in 2025 will showcase tons of bows, frills and feminine silhouettes that highlight all those beautiful curves.
Pro tip: Bows are a big part of the coquette fashion trend, but if they feel uncomfortable, consider ditching bows on your clothing and add in a fashionable bow into your growing luscious locks. Similarly, tulle can also be uncomfortable, so consider attire that drapes a layer of soft tulle on the outside rather than inside of your skirts and dresses.
Flared silhouettes
Relaxed and flared, but polished silhouettes will be big in 2025, with styles like wide-leg trousers and peplum tops, says Asa DeCarlo, lead stylist at Stitch Fix M.O.M (Milestones of Motherhood). “The flared silhouette flatters a growing bump while maintaining a polished, put-together look that’s perfect for work, brunch, [etc.],” she says. Plus, she adds that searches for wide-leg pants on StitchFix have increased by 40 percent this year.
Pro tip: Consider pairing peplum tops and loose, wide-leg trousers together for a polished, but comfortable maternity look. After delivery, you can continue to style peplum tops with high-waisted jeans, and style wide-leg pants with an oversized blazer or fitted tee, DeCarlo suggests.
Denim everything
The PinkBlush Maternity stylist team says they expect to see moms-to-be flaunting stylish jeans in all types of shades, washes, fits and cuts in 2025, combining comfort with contemporary fashion for a trendy maternity look.
Pro tip: Maternity jeans come in both under-bump and over-bump styles. Choose the one that feels most comfortable for you. Over-the-bump styles often provide additional support, while under-bump styles may feel more breathable.
Eco-friendly fibers
“In 2025, we expect to see lots of linen- and cotton-dominated products,” says Molly Bellar, head of brand at maternity brand Ingrid + Isabel. “These natural fibers last long, wash well and are exceptionally breathable for those warm months.” She also predicts naturally sourced materials, like Modal, Lyocell and Tencel, will have a major moment, thanks to the fact they’re breathable, feel food on the skin and are more sustainable choices than other synthetic fabrics.
Pro tip: Many people are spending less in the current economy and are more conscious of what they buy during pregnancy. If you’re planning to spring for new maternity items but want to minimize your impact, along with choosing clothes made from sustainable fabrics, consider renting your maternity clothes.
Statement prints and colors
According to DeCarlo, searches for animal prints on StitchFix have increased by 400 percent in the last year. “For maternity clients looking to walk on the wild side in the coming year, play up your bump in a bold way with a fitted leopard knit dress,” she says. “Pair it with comfy sneakers for a chic, on-trend look that’s as comfortable as it is stylish.” Similarly, the brand is predicting wisteria—a soft shade of purple—to be 2025’s color of year, as they’ve already seen a 21 percent increase in purchases of the shade in 2024.
Pro tip: Decarlo recommends opting for wrap dresses and maxi skirts in these prints and colors, as they could be great options for maternity photos, baby shower outfits and more pregnancy milestone celebrations.
Activewear, Everwhere
Bellar expects activewear to continue surging in popularity as the go-to outfits for hot mom walks, running errands and even lounging on the couch. She expects these pieces to be versatile enough to be paired with any look, no matter the occasion. “We predict you’ll see activewear pieces in fashion colors that make a statement but look equally awesome with non-workout pieces (like strappy sandals and denim jackets) and workout pieces (like sneakers and moisture-wicking baseball caps) alike,” she explains.
Pro tip: Look for pieces—such sweater sets, lounge sets, leggings and roomy sweatshirts—that may have a shelf-life beyond pregnancy and are versatile enough to be paired with several different styles.
Bump-hugging fits
This trend is here to stay. Celebrities like Sofia Richie and Hailey Bieber have brought the freedom of a bare bump into mainstream fashion—and proved it’s an accessory on its own, says DeCarlo. “Pregnancy doesn’t mean putting your favorite outfits on hold,” she says. “Instead of skipping your go-to styles and wardrobe staples, why not rework them to highlight your bump? If you’ve previously steered clear of flashing your midsection, consider giving crop tops another look while pregnant. Layer your crop top with a blazer, coat or sweater for a look that works in cooler temps.
Pro tip: Along with belly-baring tops, for a more modest look, consider form-fitting styles, like a body-con dress or matching sets with cutouts that show a peek of your bump, suggests DeCarlo.
Technical wardrobe workhorses
When your body really starts to feel the weight of pregnancy, you’ll want clothing that support your changing form, while also keep you feeling like, well, you. For this reason, Bellar predicts a big maternity fashion trend for 2025 will be technical wardrobe workhorses. “Think belly bands to allow you to wear your non-maternity jeans longer, long breathable nursing-friendly tanks you can wear your button-downs unbuttoned over and cooling non-underwire bras to support changing, tender breasts.”
Pro tip: If you want to keep your consumption—and spending—in check, wear your pre-pregnancy clothes for as long as possible, or shop your partner’s closet. Accommodate your growing baby bump with a zip-in panel that you can add to your favorite winter coat, or shop stretchy fabrics that will spring back after pregnancy.
One-and-done dressing
According to Bellar, one-pieces, such as unitards, jumpsuits, rompers and dresses are going to be big in 2025 maternity fashion. “These items are great no-brainers for busy mornings and equally great investments,” Bellar says. “We think you’ll continue to see the unitard evolve into runsies, cap sleeves, and more fresh iterations. After all, with all the busyness pregnancy (and parenthood) brings, who could say no to a chic look put together with minimal effort?
Pro tip: Opt for wrap dresses or jumpsuits with adjustable ties or belts. These styles allow you to customize the fit around your growing bump, providing comfort and versatility.
Plus, more from The Bump:
Molly Bellar is the head of brand at maternity brand Ingrid + Isabel. She has over a decade of experience working with parenting and pregnancy brands. She earned her bachelor’s degree from UC Santa Barbara.
Asa DeCarlo is a lead stylist with maternity brand Stitch Fix M.O.M (Milestones of Motherhood). She helps pregnant women and new moms discover clothing that’s functional and comfortable but boasts their individual style.
Jenny Greenstein is the founder of Your Soul Style, a personal style coaching service. She has over 20 years of of experience working in fashion and a degree in fashion merchandising from the Fashion Institute of Technology in New York City.
Yoo-Kyoung Seock, MS, PhD, is a professor of textiles, merchandising and interiors at the University of Georgia. She earned her master’s degree from Yonsei University in Seoul, South Korea and completed her doctorate degree at the Virginia Polytechnic Institute and State University.
Melissa Tombro, MA, PhD, is a professor of English and communication studies at the Fashion Institute of Technology. She earned her master’s degree from the University of Chicago and and completed her doctorate degree at the University of Illinois at Urbana-Champaign.
PinkBlush Maternity is a maternitywear brand that offers clothes to help you look and feel your best throughout pregnancy and beyond. Their stylist team is there to help you style your outfits every step of the way.
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