The 7 Best Organic Baby Clothing Brands, According to Parents
In a nutshell:
Based on a survey of almost 350 parents in The Bump community, extensive market research and our own experiences with baby clothing, we chose Burt’s Bees Baby as the overall best organic baby clothes brand. This brand stood out for its quality construction, cute prints and soft, breathable fabric.
As a mom of two, I’ve always been mindful of the choices I make for my children. I remember marveling at how soft and delicate my babies’ skin was at birth. I was already conscious of using fragrance-free, gentle laundry detergents to protect them from irritants, and it felt like a natural extension to seek out baby clothing made from just as pure and safe materials—specifically organic fabrics.
Having spent over a decade in the fashion industry, I’ve seen how much the industry impacts the environment up close. That’s why choosing organic baby clothes free from pesticides, synthetic chemicals and dyes felt like the obvious choice for me. I wanted peace of mind knowing that not only were my little one’s clothes gentler on their sensitive skin, but they were also better for the planet. Tia Cibani, designer at TiA CiBANi, agrees: “Of course I think babies should wear organic clothing,” she says. “They’re so new, they’re so delicate… their skin is so permeable and we don’t want to expose them, as much as we can [avoid it] to anything toxic.” Organic clothing can cost a little more, but I believe when we can make choices that support both our children’s health and the planet, it’s worth it. After all, it isn’t just about dressing baby in soft fabrics, but also ensuring that their clothing is safe, gentle, and made with conscious care for the environment they’ll one day inherit.
To find the best organic baby clothing brands on the market:
- We surveyed parents in The Bump community for insight into their favorite organic baby clothing brands, their needs, pain points (such as price and durability), what they looked for in organic baby clothing, and their likes and dislikes about popular brands on the market.
- We conducted extensive market research, exploring forums, message boards and user reviews to discover which organic baby clothing brands were most trusted by parents and why.
- We interviewed a baby and children’s fashion designer and an organic baby clothing brand owner about the value and importance of organic cotton in baby’s wardrobe.
Editorial integrity is at the heart of everything we publish. Read about how The Bump develops and reviews all articles, including product reviews.
Overall best organic baby clothes brand
- Soft fabrics
- Cute prints
- Affordable
- Runs a little large
Burt’s Bees Baby was the overwhelming top choice of parents for organic baby clothing—both in our research, and in our survey respondents. In fact, a whopping 38% of survey respondents flagged Burt’s Bees Baby as their favorite organic baby clothes brand. And as a mom of two boys, I’d have to agree! I have hand-me-downs that my little guy wears from his older brother, and I continue to be a regular customer of Burt’s Bees Baby. This OEKO-TEX-certified brand is beloved for its’ quality construction, adorable prints and incredibly soft, 100% organic breathable cotton. As Christine, a mom of a 9-month-old, says, “Burts bees baby has the softest fabrics and most stylish prints.” My boys’ wardrobes were practically built around Burt’s Bees Baby in the newborn days—footed sleepers were a constant, followed by bodysuits and rompers as they grew. I personally don’t know a single mom who hasn’t raved about the quality, comfort and longevity of Burt’s Bees.
Until recently, one of the few drawbacks parents mentioned was that the brand didn’t offer two-way zippers, which many find helpful for easy diaper changes. However, Burt’s Bees listened to their customers and has since introduced two-way zippers on select rompers and sleepers, demonstrating its commitment to meeting parents' practical needs. Based on my personal experience with the brand and mom's feedback on the forums, one thing to keep in mind is that the sizing tends to run larger than average.
Size range: Baby (0-24 months) to toddler (2T-5T) | Price range: $9.95 to $39.95 | Materials: GOTS-certified organic cotton
Our community says:
Burt’s Bees has super cute patterns for newborn onesies. I love the price point and accessibility of finding the brand. – Kaitlin, mom of one and The Bump survey respondent
Best organic baby clothes brand for easy dressing
- Easy diaper access
- Breathable organic cotton
- Frequent sales
- Expensive without a sale
“Easy to put on and take off’ was the top-rated concern in our survey of moms about organic baby clothing. When it comes to simplifying the dressing process, Baby GAP truly stands out. The brand is known for its thoughtful designs, and parents in our research raved about features that make dressing and undressing a breeze—even for the squirmiest babies. I especially loved the two-way zippers, which made nighttime changes much easier for my boys when they were newborns.
The brand’s pieces, like their rompers, bodysuits and classic three-snap onesies, are comfortable, cute, and incredibly practical, with easy access for diaper changes and quick outfit swaps. Baby GAP’s convertible sleep gowns are also praised for nighttime wear and can convert into one-piece outfits with a few snaps. I also love the generous lapped shoulders on Baby GAP’s bodysuits and onesies. They stretch nicely, making dressing easier; you pull them down instead of up over baby’s head.
Baby GAP’s clothing is especially appreciated by parents who value style and functionality, perfectly balancing effortless dressing and organic fabrics. For moms who prioritize ease of use without compromising on quality, Baby GAP is our top contender.
Size range: Newborn (up to 7 lbs.) to 18-24 months | Price range: $12.95 to $49.95 | Materials: GOTS-certified-organic cotton
Our community says:
Love the styles! Love the organic option. – Elizabeth, mom of one and The Bump survey respondent
Best organic for narrow fits
- Great basics
- Comparatively affordable
- High quality
- Simple basics
- Minimal prints
For tall, slim babies who need organic fits, Primary has you covered. In our research, we found that moms can’t stop praising the brand for its perfect fit for long, skinny little ones. When mamas asked for the best brand for this body type, Primary was consistently recommended as their go-to choice. And from personal experience, I can attest that Primary was a great option for my older son, who was long and narrow. However, my younger son, who is much chunkier, didn’t quite fit in the Primary clothing (specifically the rompers and sleepers).
With GOTS-certified organic baby clothing and sustainable, plastic-free packaging, Primary is a choice that moms feel good about. As Katie, a mom of one, says: “Primary has awesome, durable clothes that are easy to use. I love how they have so many eco-certifications because that type of manufacturing is really important to me when choosing clothes for my baby. I feel good purchasing from Primary."
While organic baby clothes often feature muted color palettes, Primary stands out with bold, playful hues and gender-neutral styles for babies and toddlers. We love that parents can easily filter by color when shopping this adorable, soft, and basic organic line, and that the brand offers clothing up to size 14.
Size range: 0-24 months to 2-14 years | Price range: $9.50 to $79.50 | Materials: GOTS-certified organic cotton
Our community says:
I honestly can’t think of anything [I don’t like]! The brand is great. – Katie, mom of one and The Bump survey respondent
Best affordable organic baby clothes brand
- Affordable
- Easily available at multiple retailers
- Soft yet durable
- Specific styling
When you think of baby clothing, it’s hard not to think of Carter’s—a brand that’s become a staple for so many parents. Little Planet is the brand’s organic collection, which received rave reviews from our Bump survey respondents (as well as moms across the internet) for its value and affordability. Alice*, mom of a one-year-old, praised Little Planet in several categories, highlighting its practicality and eco-conscious appeal: "I liked that they were mostly gender-neutral, which means they could be worn by future children (economic and eco-friendly to re-wear). They were easy to find on sale. And they seem comfortable, and wash well." While some moms noted that the clothing might be "slightly more expensive than standard fare at those stores," it is widely recognized as one of the most affordable organic options available.
Moms also rave about Little Planet’s softness and durability. Faith, mom of a one-year-old, shares: "I like the fabric used and that it seems softer than other materials while still being durable." We love that Little Planet offers organic, comfortable clothing that is both affordable and eco-friendly. In a market where organic baby clothing can often be expensive, Little Planet by Carter’s provides an affordable price tag (with frequent sales) and eco-conscious designs, making it an ideal option for families who want to dress their babies in organic fabrics without breaking the bank.
Size range: Newborn to 24 months | Price range: $14 to $48 | Materials: GOTS-certified organic cotton, recycled canvas
Our community says:
The Little Planet line from Carters is very on trend. The clothes are soft, well made and fit my baby well. – Catherine, Mom of one.
Best durable organic baby clothes brand
- Thick, durable cotton
- True to size
- Extensive collection
- Expensive
- Cotton doesn’t stretch as much as other brands
Pehr has quickly become a favorite among parents looking for durable, stylish and eco-friendly clothing for their little ones. The brand is known for its high-quality organic fabrics; Pehr’s collection combines softness with long-lasting construction—perfect for babies, and for toddlers who are always on the move. In our research, parents loved the thickness of the cotton, complimenting its durability compared to other brands. 100% organic cotton fleece and French terry offer a variety of textures and styles for baby, all while maintaining the safety of pure organic cotton.
When we had our first child, some parents advised my husband and I not to spend too much on baby clothes, since babies grow out of things quickly. We soon learned that the pieces we invested a little more money into lasted longer—not only did my older son wear them until he outgrew them, but they’re now passed down to my little guy! Yes, Pehr is expensive; however, parents claim the line is worth the investment. As Lindsey (a survey respondent and mom of one) says, “They are very durable. And I like [that] they’re gender-neutral, especially because they’re more expensive.” Even if you pass them down to a child of the opposite gender, they work well. Whether it's their cozy onesies, adorable rompers or soft baby shoes, Pehr’s clothing is made to withstand wear and tear while staying gentle on delicate skin.
Size range: 0-3 months to 8-9T | Price range: $12 to $136 | Materials: GOTS-certified organic cotton
Our community says:
Extremely high quality fabric and well-made. I also like the soft designs, and the ease of washing. – Claudia*, mom of one and The Bump survey respondent
Best organic baby clothes brand for neutral tones
- Neutral colors for mix-and-match
- Transparent, ethical manufacturing
- Expensive
- Classic leggings have elastane for stretch
Love neutral-tone colors and organic fabrics? Colored Organics is your best bet. Founded by a mom who was seeking more sustainable, organic clothing options for her children, Colored Organics offers a beautiful collection of neutral-toned clothes that are perfect for mixing and matching. The brand is beloved for its simple yet stylish designs that pair effortlessly, making it easy to create a practical, versatile wardrobe for your little one.
While the brand offers a variety of colors, they are all muted, understated, neutral tints—ideal for gender-neutral baby clothing. These soft, earthy tones can easily be handed down to siblings of any gender, making it a practical and eco-friendly choice. Anna*, mom of an 11-month-old, had shared high praise in our survey for the colors and fabrics this brand has on offer. The soft, mostly cotton line is gentle on baby’s sensitive skin and durable enough to withstand frequent washing and wear. The clothes retain their softness and quality even after repeated use.
While the line is made primarily of 100% organic cotton, a few items, like the Classic Leggings, feature a cotton-linen blend or a small amount of spandex for added stretch. Moms love the brand's simplicity, versatility, and sustainability, making it a go-to for those seeking neutral-toned, eco-conscious baby clothing.
Size range: 0 to 24 months | Price range: $12 to $105 | Materials: GOTS-certified organic cotton
Our community says:
Love the beautiful colors and incredibly soft and flexible fabrics! Great options! – Anna*, mom of one and The Bump survey respondent
Best organic baby clothes brand for pajamas
- High-quality
- Durable
- Family matching prints
- Expensive
- Pre-loved hand-me-downs available online
When it comes to snuggly, high-quality organic pajamas, Hanna Andersson is a favorite among parents. Known for their GOTS-certified organic cotton, parents praise Hanna Andersson PJs for their softness, comfort and ability to withstand the test of time. As Daniel, dad of one and associate director of e-commerce content for The Bump, tells us. “We were gifted a couple sets of Hanna Andersson pajamas, and they were probably the cutest thing we owned. As a result, we put our daughter in them constantly. We lived in Chicago at the time, a city that has extreme winters and summers, and she was always delighted to wear them.”
Parents love how these jammies hold up after countless washes, with many noting that their hand-me-downs still look as good as new. In fact, the only Hanna Andersson pieces in my household are hand-me-downs, and I’ve been consistently impressed by how well they maintain their quality, even after dealing with tough stains. If you’re looking for organic baby pajamas that offer comfort, sustainability, and long-lasting wear, Hanna Andersson is a top choice.
Size range: Newborn to 3 years old | Price range: $20 to $200 | Materials: GOTS-certified organic cotton
Our community says:
They were cute, they were comfy and when our daughter outgrew them, we paid them forward to another family, still good as new. What more can you ask for? – Daniel, dad of one and associate director of e-commerce content for The Bump
*Note: Some names have been changed due to privacy requests.
When shopping for organic baby clothes, look for reputable labels and certifications to ensure you get genuine, safe products. Third-party certifications to look for include:
- GOTS (Global Organic Textile Standard). The toughest organic textile standard is also the world’s leading textile processing authority for organic fibers. Not only is the farming process verified, so is every step of manufacturing—including a guarantee of no child or slave labor.
- OEKO-TEX Standard 100. This common label tests for unhealthy chemicals and harmful substances.
- USDA Organic. To meet the USDA-organic criteria, clothes must be composed of a minimum of 95 percent organic components; they also must be produced using USDA-certified organic crops.
Other labels, such as Fair Trade Certified or Certified B Corporation, may also indicate that the brand meets ethical and sustainability standards. These certifications give parents peace of mind that the clothes they’re buying are organic and produced with environmental and social responsibility in mind.
We asked Stephanie Olivero, owner and founder of Baxter+Bayard, about the importance of going organic, and she told us, “When you consider the size of a baby or a child and the ratio of what they’re exposed to in terms of chemicals, organic yarns are so imperative. […] The more we can lean into organic yarns with minimal chemicals, the better it is for the child and for the environment.”
One of the most popular fabrics used in baby clothing is cotton. This classic material is soft, breathable, and gentle on baby’s sensitive skin, making it a go-to choice for parents. However, cotton is also one of the world’s most pesticide-heavy crops, with toxic chemicals commonly used in its cultivation. But organic cotton is grown without synthetic fertilizers, pesticides or harmful chemicals. Organic farming avoids these chemicals and uses fewer resources, requiring less fuel and energy and producing less carbon. Since organic cotton farming doesn’t involve toxic chemicals, it also helps prevent water contamination. In other words, organic baby clothing can be a safer choice for your baby and the environment. “If a baby has a sensitivity, address that with their doctor or expert,” Olivero says, “but certainly a product they are using should not be a cause for that, and I think the best way to ensure that’s not happening is to avoid chemicals and non-organic products.”
Of course, organic baby clothes can come at a premium. As Olivero explains, “Organic should not be price-prohibitive.” While organic products typically cost more, weighing the cost against the benefits is important. If your budget allows, consider investing in organic essentials for items that have the most direct contact with baby’s skin throughout the day—like onesies, hats, and sleepwear. High-quality organic baby clothing is designed to be durable, often lasting through many washes.
As Olivero points out, “Educated consumers are recognizing it’s less about buying volume and owning things and more about where you want to buy products and the versatility of those products.” This less-is-more mindset is gaining traction, with more consumers becoming conscious of what they buy and the materials and manufacturing processes behind those purchases. The good news is that the growing demand for organic products has led to more affordable options, meaning you can often find items that fit your budget without sacrificing quality. Or, if you’re willing to invest a little more, you can focus on fewer high-quality pieces that will stand the test of time.
About the writer:
Christine Carpenter, a New York storyteller and devoted mother of two, uses her experience to connect with and support other women in motherhood. With over a decade of experience in fashion accessories, Carpenter’s background in product development and her deep understanding of the manufacturing process have shaped her perspective as a conscious consumer. As a mom, she’s especially attuned to the importance of choosing sustainable and safe products for her children. Her knowledge of the fashion industry and her firsthand experience navigating the world of baby products give her a unique insight into what makes a thoughtful, informed choice for families.
Plus, more from The Bump:
Tia Cibani is the designer for TiA CiBANi, a New York-based line of organic children’s clothing catering to boys and girls from baby to age 16.
Stephanie Olivero is the owner and founder of Baxter+Bayard, an organic baby apparel brand based in Bedford, New York. Previously a New York City-based merchant and buyer for JCrew and Barneys New York, she collaborates with international artists to bring her creative vision to life with a focus on color, detail, and sustainability.
The Bump April 2024 Survey. Editors conducted a survey of almost 350 parents from The Bump community, and asked what maternity clothing brands and styles they used during their pregnancies.
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