10 Best Baby Clothes Brands, Tried and Tested
Parenthood has lots of learning curves, and you’ll constantly gain new intel. Terms like “4-month sleep regression” and “mastitis” become part of your daily vocabulary, you discover why diapers are sold in bulk and you start to appreciate well-designed baby clothes and booties that actually stay on. The good news? You’re not alone—and you can learn a lot from other parents who’ve been in the same boat.
The Bump team has created a shortlist of the best baby clothes brands on offer, all of which have been personally tried and tested by our editors with their own families. Whether you’re looking for organic clothing, the perfect preemie attire or the best swimsuits on the market. If you’re shopping for cute baby clothes, we’ve got you covered.
The Bump editorial team isn’t just a collection of pregnancy and parenting experts; we’re also moms and dads ourselves. To find the best baby clothes brands, Here’s how we narrowed down brands to help you find the best baby clothes for your little one:
- We put our staff to work, asking them to evaluate brands they’ve personally used with their families. Our expert panel for this piece included: Ashlee Neuman, content director for The Bump and mom of two, Daniel Carroll, associate director of e-commerce and dad of one, Lauren Barth, associate director of lifecycle and mom of three, Natalie Gontcharova, senior editor of lifecycle and mom of one, and Martina Garvey, e-commerce editor and aunt of two.
- We surveyed 350 members of The Bump community, asking parents about the baby clothes brands they used, asking them to rate brands based on their experience.
- We leveraged our familiarity with leading brands, combed through user reviews and considered the categories of clothing parents look for, from essentials like bodysuits and leggings to must-haves like outerwear and swimsuits.
Editorial integrity is at the heart of everything we publish. Read about how The Bump develops and reviews all articles, including product reviews.
Best durable baby clothes
- Seasonal matching pajamas
- Super-soft organic cotton apparel
- Features like fold-down cuffs mean items fit for longer
- High price point
Parents are obsessed with Hanna Andersson baby outfits and pajamas, thanks to the brand’s soft fabrics and bright, colorful patterns. But that’s not the only thing to love: Hanna Andersson is known as one of the best-quality baby clothes brands out there. “We never once threw away or recycled a piece of Hanna Andersson clothing,” said Carroll. “Everything got passed on to friends of the family once my daughter had outgrown it.” A unique combing process, which removes impurities and short fibers prone to breaking, makes their organic cotton material stronger and softer than most. So while pricey, these clothes stand the test of time and definitely pass the sibling hand-me-down test, with parents saying they used Hanna Andersson staples for multiple kids (and cousins!). Bonus: You can also snag matching family looks—perfect for holiday photos.
Size range: Baby (0-3 years); kids (2-14 years) | Materials: Cotton | Price range: $18 to $120
Our product tester says:
“In addition to being sturdy and long-lasting, these clothes are cute. My daughter had one Hanna Andersson dress, when she wore it people would stop us in the street to compliment it.”
Our community says:
“High quality.” – Denise, mom of one and The Bump survey respondent
Best organic baby clothes
- Affordable price point
- Preemie and newborn sizes
- Made from GOTS-certified organic cotton
- Gontcharova says clothes tend to run small and fit snugly; buy a size up.
Thought you loved Burt’s Bees all-natural lip balm? You’re going to obsess over Burt’s Bees organic newborn baby apparel. The brand offers 100 percent organic cotton bodysuits, kimono coveralls and some of the best baby pajamas around in plenty of cute, seasonal patterns as well as gender-neutral colors. Most items feature full-length zippers, easy snap closures or envelope-style necklines to make dressing your new arrival a breeze. Better yet, Burt’s Bees Baby uses GOTS-certified cotton—which is free from pesticides, ultra-soft and gentle on sensitive skin. “Their fabrics feel really soft, especially the hooded towels,” said Gontcharova. Plus, parents will be pleased to discover that the pricing for these cute baby clothes is surprisingly affordable.
Size range: Baby (0-2 years); Toddler (2-5 years); Kids (6-12 years) | Materials: Cotton | Price range: $6.99 to $32.95
Our product tester says:
“We've had two-piece pajamas, baby hooded towels and onesies from Burt's Bees. They offer a lot of fun prints—like the world map pajamas my son has—and their clothes last a while.”
Our community says:
“The designs are cute and the quality is good.” – Rachel*, mom of two and The Bump survey respondent
“We've used their brand since our little one was a newborn… very comfortable and durable clothing, and easy to clean out stains.” – Donna*, mom of two and The Bump survey respondent
Best affordable baby clothes
- Low prices
- Multipacks of newborn essentials
- Smallest size fits babies up to 7 pounds
- Fast fashion brand
Old Navy has an impressive selection of trendy baby clothes at prices you’re bound to swoon over. “I'm all about creature comforts when it comes to baby's daily uniform,” says Barth. “Onesies, leggings, bodysuit, matching two piece sets, zip-up PJs, rompers—and repeat.” You can snag all of these at Old Navy for a reasonable cost—and that’s before the store’s legendary sales kick in. But despite the super-low price point, you’ll still get cute newborn outfits in soft fabrics that’ll withstand the rigors of baby life. When they’re wearing these affordable baby clothes, you won’t mind too much when your kiddo smears food all over themselves. Or as Barth says, “Old Navy has the cutest options, and they're so insanely affordable, I never felt guilty simply disposing of a piece after an unreasonably messy blowout.”
Size range: Baby (0-24 months); Toddler (1-6 years) | Materials: Cotton, polyester and more | Price range: $6 to $79.99
Our product tester says:
“Sometimes I'd buy two of something if it was a particular favorite (usually an extra in one size up).”
Our community says:
“Old Navy baby clothes are the best! They have very cute, trendy, gender neutral options at affordable prices. You really can’t beat their sales when baby items are $3-$5 each!” – Julie, mom of one and The Bump survey respondent
“Old Navy has a great selection at wonderful prices. The clothes are all so cute and they fit well.” – Haley, mom of one and The Bump survey respondent
Best baby essentials
- Affordable, per our survey respondents
- Soft cotton material
- Cute prints
- Not as durable as some brands
Honestly, Carter’s clothing fits multiple categories on this list. Organic cotton? Check. Pajamas? Check. Affordable? Check. But when it comes to essentials, the brand is hard to beat. Gontcharova’s son has been dressed in Carter’s since birth, and she says, “We have pants, sweatshirts, long-sleeved shirts, T-shirts, pajamas and more from them. Their clothes are great quality and keep the baby and toddler lifestyle in mind--everything pulls on easily, is moveable and breathable, and easy to wash.” From bodysuits and tees to sleepers and socks, you can stock up on everything your little one will live in for their first year (and beyond).
Size range: P (up to 5 pounds); Preemie ( 5-6 pounds); Newborn (6-9 pounds); Baby (0-24 months); Toddler (2-5 years) | Materials: Cotton | Price range: $3.59 to $36
Our product tester says:
“I like how fun and tactile some of their clothes are—for example, there's a polar bear shirt where the bear's scarf is a different fuzzy texture. My son also appreciates the many types of truck and dinosaur themes they have.”
Our community says:
“There’s always very cute designs at a good price.” – Kara, mom of two and The Bump survey respondent
“When buying baby clothes, I'm looking for cost effective options that look nice and will last. Babies grow out of clothing too quickly for me to worry about investing too much in this early sizes. Carter's has always had exactly what we need” – Morgan, mom of two and The Bump survey respondent
“So many options! Comfy, cute, affordable, easy to find sizes and fits well.” – Katharine, mom of two and The Bump survey respondent
Best clothes for preemies
- Affordable
- Adaptable features
- Smallest size (<0-1M) fits infants under 6 pounds
- Clothing tends to sell out quickly
H&M is one of the best baby clothes brands out there for affordable basics, but what you may not realize is that all their newborn clothing comes in preemie sizes meant to fit the littlest babies. “My daughter was born low birth weight at 37 weeks,” says Neuman, “and at 4 pounds 11 ounces, the only baby clothes that fit her were preemie outfits. H&M was a life-saver.” H&M offers adaptable basics and separates including bodysuits, leggings, rompers, cardigans, sweatshirts and even overalls for premature infants (and many are gender-neutral, another plus). Transitional preemie sets include details like extra-long cuffs that can be unfolded as baby grows, and multiple rows of snaps so the length is adjustable. These stylish baby clothes will take you from the NICU to home with your tiny one. “H&M is often where I head for budget-friendly baby clothes,” Neuman says, “but you are definitely not sacrificing quality or style. The fabrics were super-soft and washed well.”
Size range: Baby (0-18 months); Toddler (18 months-4 years) | Materials: Cotton, cashmere, polyester and more | Price range: $3.99 to $49.99
Our product tester says:
“H&M had everything I needed, whether it was zippered footies, onesies with fold-over cuffs and matching pants, winter sweaters, buntings and more, all in preemie sizes and adorable patterns.”
Our community says:
“On trend and highly functional.” – Danielle*, mom of a premature baby and The Bump survey respondent
“I love the price and variety of colors, for both basic clothing and more trendy options.” – Pam*, mom of premature twins and The Bump survey respondent
Best gender-neutral baby clothes
- Clothing is made from soft, sustainable materials
- Cute color-block basics
- Affordable price point
- Limited collection
As a brand that promises baby clothes without logos or slogans, Primary offers baby basics in a kaleidoscope of solid colors that are free from frills and ruffles that might read as gender specific. Each garment is made using high-quality, sustainable material and all of the mix-and-match pieces can be worn by boys or girls. From practical puffer snowsuits you can hand down to younger siblings to sweet baby outfits that make the perfect giftable item, Primary’s collection has something for everyone. “You’ll come to find that not all onesies are made equal,” says Neuman, “but Primary’s fabrics are buttery soft, thick and durable, with snaps that’ll hold up after months of regular use.” Browse the website by color or size to build an entire wardrobe based on your kid’s favorite colors.
Size range: Baby (0-24 months); Kids (2-14 years) | Materials: Cotton, polyester, chambray, nylon and spandex | Price range: $3.50 to $78
Our product tester says:
“Primary is one of my go-to brands for high-quality, solid-colored essentials at affordable prices. They have a kaleidoscope of color options and basic patterns (think: stripes and polka dots) that are great for boys and girls alike.”
Our community says:
“Primary offers all the basics in organic fabrics with tons of color options and at affordable prices. I love that the clothes are gender neutral.” – Joy, mom of one and The Bump survey respondent
“The clothes hold up well, and because the colors are consistent, an outfit can accidentally look put together. They also feel nice and fit well. I like that it's easy to be gender neutral. I don't have any complaints.” – Bonnie, mom of one and The Bump survey respondent
Best baby clothes for special occasions
- Premium materials
- Seasonal styles
- Outfit shop helps build looks
- High price point
When it comes to stylish baby clothes for special occasions, Janie + Jack is one of the best brands around. The seasonal prints are always on-point, and the accessories are perfect for mini style icons. Neuman tells us, “They have a wide range of options for boys and girls, and the styles are far from babyish—in fact, the classic chic looks often have a mini-me vibe. Find it difficult to coordinate separates? The website has an outfit shop section to help you pull together fierce looks. And if you’re looking for something timeless, you’ve come to the right place. This brand also has a solid selection of classic kids’ looks—think sailor-inspired one-pieces for boys and smocked dresses for baby girls—that never go out of style. Baby is sure to look sharp in those holiday photos! “Janie and Jack clothes can get pricey, but the quality definitely justifies the price tag,” says Neuman.
Size range: Baby (0-24 months); Toddler (2-4 years); Kids (5-12 years); Tween (8-18 years) | Materials: Cotton, linen, rayon and more | Price range: $9.50 to $59
Our product tester says:
“When I’m ready to splurge on a ridiculously cute special occasion outfit, I head to Janie + Jack.”
Our community says:
“The outfits are always special and very cute for special events. They have very cute seasonal outfits and always have new styles.” – Crystal, mom of one and The Bump survey respondent
Best outdoor baby clothes
- Affordable price point
- Down jackets
- Snowsuits have adjustable cuffs
- Small collection of baby and toddler winter gear
If you want quality winter gear for your little one, but don’t savor the idea of spending a fortune, head straight to L.L.Bean. You’ll find baby snowsuits at a fraction of the price offered by other baby clothes brands, but with all the key features you’d expect from hardy outerwear, like fleecy lining and water- and stain-repellent fabrics. “When my son was 6-9 months, he wore L.L.Bean’s fuzzy winter suit all winter,” says Gontcharova, “and it was perfect to keep him comfy and shield him from the cold.” Plus, L.L.Bean has a good range of winter clothing that kids can wear when it’s cold but not necessarily arctic.
Size range: Baby (0-24 months); Little kids (2-7 years) | Materials: Varied | Price range: $24.95 to $119
Our product tester says:
“We have always purchased L.L.Bean fleece and other outerwear—or gotten them as gifts—and they never disappoint with quality. The zippers don't break and they wash easily.”
Best baby pajamas
- Buttery-soft bamboo fabric
- Foldover cuffs and mittens
- Two-way zipper for easy changing access
- Limited edition prints tend to sell out fast
This mom-owned baby pajama brand is a real winner in our book. Made from a bamboo-viscose material, the PJs naturally regulate body temperature—”The bamboo material is silky soft and breathable,” says Garvey, “which is perfect for kids that run hot at night.” Plus, this sustainable fabric is touchably soft and gentle on sensitive skin. Little Sleepies come in a wide range of kids’ and adult sizes, but we’re particularly impressed with the baby Zippies that feature foldover cuffs and full-length double zippers for easy changing access.
Size range: Baby (0-12 months); Toddler (2-4 years) | Materials: Cotton | Price range: $16 to $96
Our product tester says:
“Little Sleepies is my go-to pajama brand for babies, kids and adults alike! I own the gray PJ bottoms and they're in constant rotation!”
Our community says:
“Very soft fabric, and they fit for a long time.” – Molly*, mom of one and The Bump survey respondent
“I love that their PJs are soft, but also that they fit a wide range of sizes … they build the PJs so that you can roll up the ends when it fits bigger and unroll as your child grows and you get more wear out of them.” – Meredith, mom of two and The Bump survey respondent
“They last and fit for way longer than the assigned size. They're a little pricey but I won’t have to buy another in three months.” – Hannah, mom of one and The Bump survey respondent
Best baby swimwear
- Bold prints and patterns
- Swimsuits with full-length zippers for easy changing access
- Fabric with UPF 40+ sun protection
- Popular styles tend to sell out fast
The colorful prints splashed across Tea Collection’s baby swimwear are almost too cute to bear. Florals, fishies, fruit—you name it, they have it. “There's nothing cuter than a baby swimsuit,” says Barth, “but cuteness isn't everything, of course. Tea Collection gives me the vibrant colors, bold patterns and sweet design touches I'm looking for, along with high-quality construction and UPF protection.” They come in a range of UV-protected styles, from bikinis and swim trunks to zippered rash guard one-pieces and everything in between, in sizes up to 4T. The brand even sells matching reversible sun hats.
Size range: Newborn (0-9 months); Baby (0-4 years) | Materials: Polyester and spandex | Price range: $10.97 to $49
Our product tester says:
“I love that there's always room for a matching moment on the beach with coordinating options for sibs and parents. (Yes, we will rock full-family matching Tea Collection bathing suits to the pool until my children know enough to be embarrassed by my presence.)”
*Note: Some names have been changed due to privacy requests.
About the writer:
A former commerce editor for Woman’s World and First for Women, Elizabeth Nelson has tested, reviewed and written about products ranging from e-bikes and adjustable beds to swimsuits and skincare products. Although her two daughters are now in college, their most-worn baby clothes are stashed away in a special bin where she swears they still retain a little of that magical baby scent.
Plus, more from The Bump:
The Bump survey of 350 parents and moms-to-be, January 2024
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